1BSPORTS 1B Sports June 11th According to Inter Milan’s official website, Inter Milan and Fanatics have reached a historic cooperation to redefine the fan experience.
Inter Milan Football Club and Fanatics, the world’s leading sports merchandise licensing platform, announced a new historic collaboration today covering e-commerce, retail, production and licensing areas. This decade-long collaboration brings together two of the most innovative and forward-looking global sports brands to redefine Nerazzurri fans’ experiences in Milan and around the world.
With Fanatics’ vertical business model, local experience and extensive global infrastructure, Inter Milan fans can now enjoy one of the widest selection of merchandise in the football world. In this cooperation, Fanatics will work closely with the club to expand the scope of commodity sales and authorization, not only in Italy but also on a global scale. As one of the most ambitious cooperation in international football, this cooperation will push Inter Milan’s brand to a new height, further narrowing the distance between fans and the club through exclusive series, local product design, richer product types, integrated online and offline shopping experience and higher product availability.
Inter Milan Chief Revenue Officer George Richie: “Inter Milan has a global fan base of over 530 million and is the second fastest growing club in Europe since 2020. As our international presence on various continents continues to expand, maintaining connections with fans everywhere has become crucial. Therefore, we are very proud to be working with Fanatics, a global leader in sports merchandise. This partnership will revolutionize Inter’s position in the global retail industry, not only in Italy, but also in the international market.”
Fanatics will manage this new partnership from its Italian headquarters in Milan, combining local market knowledge and global capabilities. The company currently works with more than 900 top sports organizations, including UEFA, NFL, NBA, MLB, NHL, Formula One and the International Olympic Committee. Fanatics has over 80 offices and more than 2,000 sales points worldwide and has designed an e-commerce platform to meet the needs of modern fans.
Fanatics International President Stephen Dowling said: “Inter Milan is a strong team in world football, with a good tradition and is always committed to pursuing excellence both on and off the court. We are very excited to be with such an iconic clubWork together to enhance the shopping experience for millions of fans through the outstanding products and designs designed by our Milan team. “
Fanatics Italy CEO Lorenzo Forte said: “Inter Milan means everything to its fans and we are aware of the responsibility that this agreement is held. Our Italian team will serve these enthusiastic fans wholeheartedly, provide excellent service and create new and exciting ways to keep them in touch with the club. ”
Inter Milan will debut at the Fanatics Fest in New York, the second of the event, which will be held at the Javits Center in New York from June 20 to 22. It is a global event that brings together some of the biggest names in sports and entertainment to celebrate the passion for sports. The event is open to the public and provides a unique opportunity for Nerazzurri fans in the United States and around the world to experience the Inter atmosphere up close.